We built the tool we wished existed
Bakekick started with a simple observation: home bakers were running full-scale businesses out of Instagram DMs, sticky notes, and spreadsheets. They deserved something better — something built specifically for them.
We're a small team of bakers, designers, and engineers based in Austin, TX. We're obsessed with helping home-based baking businesses grow — and we're just getting started.
"To give every home-based baker the tools, confidence, and community to turn their passion into a thriving business."
A napkin sketch that became a platform
In 2022, our co-founder Jordan watched his sister — a talented home baker with a 3-month waitlist — lose a $400 custom cake order because her DMs overflowed. She was talented enough to have a waitlist. She just didn't have the right tools.
He sketched the first version of Bakekick on a napkin: a simple system for managing orders, tracking costs, and getting paid. He showed it to his co-founder Priya, who had spent years designing tools for small businesses. They started talking to bakers.
Two years and 50 beta bakers later, that napkin sketch became the platform you're looking at now. We're proud of what we've built — and we're just getting started.
From napkin to platform
A few highlights from our journey so far.
Jordan watches his sister lose a $400 cake order because her DMs were a mess. He starts sketching Bakekick on a napkin.
50 home bakers join the closed beta. 47 of them are still active subscribers today.
Bakekick opens to all home bakers. 1,000 bakers sign up in the first month.
4,000+ bakers across 42 states run their businesses on Bakekick every day.
What we believe
These values aren't a wall poster. They're the decisions we make every day when we build Bakekick.
Built for real bakers
We designed every feature alongside home bakers who were already running their businesses out of notebooks and spreadsheets. If it doesn't solve a real problem, it doesn't ship.
Honest and transparent
One simple plan, one honest price. No hidden upsells, no feature gates designed to frustrate you into upgrading. What you see is what you get.
Community first
A baker directory that gets you discovered. A community of thousands who actually understand the chaos of a Saturday cake drop. You're not baking alone.
Always improving
Every feature request goes into our inbox. Every bug gets fixed. We release updates every week because the people who trust us with their business deserve a product that keeps getting better.
Meet the team
A small team with a big mission.
Former pastry chef turned software entrepreneur. Built Bakekick after watching his sister spend 3 hours every Sunday updating order spreadsheets.
Product designer with 10 years of experience building tools for small businesses. Passionate about removing friction between bakers and their customers.
Home baker of 8 years, former small business coach. Runs the Bakekick community and writes most of the resources in our blog.
Obsessed with fast, reliable software. Built the "What Can I Make?" engine and the mobile GPS mileage tracker from the ground up.
We're growing — come build with us.
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Join our community of bakers
Thousands of home bakers are already running their businesses with Bakekick. Start your free trial today.