Marketing

5 Ways to Get Your First 10 Customers as a Home Baker

Zero followers? No ad budget? You can still land your first paying customers. These five tactics work for brand-new home bakers.

Kezia Brown
Kezia Brown
Published Apr 28, 2025·5 min read
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5 Ways to Get Your First 10 Customers as a Home Baker

The hardest customers to get are the first ten. After that, word of mouth and repeat orders kick in. But you have to earn those first ten without a built-in audience.

Start with your real-world network

Tell friends, coworkers, and family you're taking orders — with a professional order link, not a vague 'let me know.' Share photos of one strong product you can reproduce consistently.

Offer a launch discount to your first five customers in exchange for a Google or Facebook review. Social proof matters more than perfection early on.

Partner with local businesses

Coffee shops, bridal salons, and photographers need referral partners. Leave tasters and business cards. Propose a simple referral: they send you customers, you tag them on social media.

Show up consistently online

Post three times a week minimum — process videos, behind-the-scenes, and finished work. Use local hashtags and geotags so nearby customers find you.

Respond to every DM within a few hours. Speed wins when someone is comparing bakers for an upcoming event.

Pro tip

Use Bakekick's order link in your bio so interested followers can submit a request without waiting for you to reply.

Tags:MarketingGetting startedSocial mediaLocal business
Kezia Brown
Kezia Brown
Baking business writer at Bakekick

Kezia Brown is a home baker and Bakekick community manager. She writes about marketing, customer relationships, and the unglamorous parts of running a baking business.

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